To spotlight the Boards of Directors of these Fortune 500 companies, I worked with photographers to create scenes designed to playfully upend our expectations of traditional corporate imagery; these are far from what you would expect to see in a stodgy annual report.

Here, I curated images of zealous customer loyalty on a radical scale. Under my direction, photographer Gregg Segal brought to life a portfolio of “true obsessions,” including “Weird Al” Yankovic’s Vans shoe collection, a couple with matching Mountain Dew tattoos, a Coors “man cave” and a child named after Microsoft’s “Vista” operating system. These hard-core fans’ deep connections to corporate products spanned from birth to their Harley Davidson tombstones.

Granted exclusive access to document the construction of Boeing’s 787 “Dreamliner,” I commissioned Gregg Segal to criss-cross the globe shooting Boeing suppliers’ locations on three continents. From the lunch room at Kawaski Heavy Industry in Nagoya, Japan where the carbon fiber wings were assembled, to the construction of the space-age flight deck at Spirit AeroSystems in Wichita, Kansas, we highlighted the human-scale of Boeing’s multi-billion dollar high-tech gamble.

Open with a bang. I reveled in researching, pitching and assigning images for the “First” section of Fortune Magazine. These images worked on two levels by providing a powerful visual while capturing the zeitgeist of the business world. As an example, my favorite image shows workers painting the lawn of a suburban home. This zany scene captures the paradox of the recession as banks foreclosing on homes still had to keep up with homeowner association rules about lawn care. Painting was simply cheaper than watering the grass.